How quickly do you want to go from stopped to 10rpm? This will define your angular acceleration.
Regarding calculations, first you should convert to standard units, so meters instead of centimeters and radians per second instead of revolutions per minute:
$$
\omega_{\mbox{rad/s}} = N_{\mbox{rpm}}*\frac{2\pi}{60} \\
\omega_{\mbox{rad/s}} = N_{\mbox{rpm}}*0.1 \\
\omega_{\mbox{rad/s}} = 1 \mbox{rad/s} \\
$$
$$
L = 0.1 \mbox{m} \\
$$
Now, the equations you'll need are:
$$
\tau_{\mbox{min}} = \tau_{\mbox{dynamic}} + \tau_{\mbox{static}_\mbox{max}} \\
$$
where
$$
\tau_{\mbox{static}_\mbox{max}} = mgL \\
$$
and
$$
\tau_{\mbox{dynamic}} = I\alpha \\
$$
where $g$ is the gravitational constant $9.81\mbox{m/s}^2$, $I$ is the moment of inertia and $\alpha$ is the angular acceleration. These can be further defined as:
$$
I = mL^2 \\
\alpha = \frac{\omega_{\mbox{desired}}}{t_{\mbox{desired}}}
$$
where $t_{\mbox{desired}}$ is how long you want the motor to take to get from stopped to full speed and $L$ and $\omega$ are your arm length and rotational speeds in meters and rad/s, respectively.
So, putting this all together:
$$
\tau_{\mbox{min}} = (mL^2)(\frac{\omega_{\mbox{desired}}}{t_{\mbox{desired}}}) + mgL
$$
The power required to achieve this torque will peak the instant before you stop accelerating, when you are at top speed. This power is given by:
$$
P = \tau \omega \\
$$
where $\tau$ is the torque calculated above and again $\omega$ is rotational speed in rad/s. Power is in Watts.
Please note this is the theoretical minimum; in reality you will need more torque (and thus more power) because the arm is not massless and your load is not a point mass, but most importantly because whatever gear box you use to get to 10rpm will introduce significant inertia and frictional losses. I would shoot for at least double whatever those calculations give you as a performance margin.
Once you have torque, speed, and power, you should be have enough specifications to purchase the correct motor.