I've been thinking about starting a quadcopter project, maybe building it from scratch. One of the main barriers-to-entry for me is the motors: it seems like most quadcopters use brushless motors. I have some experience with DC motors and using PWM signals to regulate speed, but no experience with brushless motors. As I understand it, brushless motors are more expensive than the typical DC motor I would use on a land robot, and they also require electronic speed controllers (ESCs), which seem to make them (from my perspective) even more expensive and more complicated to use.
So, my question: what is it about brushless motors that make them useful in a quadcopter? Is it more torque, less weight, something to do with efficiency? And would it be significantly harder (or even possible) to achieve lift using DC motors instead?